Newspapers across the world today are reporting that the addictions communities are recognizing what author Lee Gerdes (Limitless You: The Infinite Possibilities of a Balanced Brain) has been saying all along: “Addiction isn’t just about willpower. It’s a chronic brain disease,” according to the American Society of Addiction Medicine. The Society formally changed their definition of addiction today to acknowledge that brain function is the root cause of addictions. (see New Definition) “Whether it’s alcohol, drugs, shopping, eating, gambling or sex, an individual’s need for a particular substance is driven by brain function,” explained Gerdes,   “Addictions are not a result of bad behaviour. They are a craving that comes directly from an imbalanced brain that is seeking the substance or the action to balance itself out.”

“The behavioural problem is a result of brain dysfunction,” agrees Dr. Nora Volkow, director of the National Institute on Drug Abuse (NIDA). She explains further that “the pathology in the brain persists for years after you’ve stopped taking the drug.” Gerdes also said that “At latest count, we’ve worked with more than 3,500 addicts who report that after having their brains balanced and harmonised, they no longer crave their substance of choice”.

In a study conducted with the Yavapai County Probation Department back in May 2005, Brainwave optimisation was used to reduce repeated substance abuse infractions by adult probationers. According to Billie Groban, chief probation officer at Yavapai County, “The success rate was 100 percent – unheard of with methamphetamine addicts. At the end of the three-month period, all probationers were drug-free based on testimonies and random urinalysis.”

“My hope is that this important announcement from the addictions community will help more people understand the reality behind addictions and point them in the direction of help that gets at the root cause: brain function,” said Gerdes. “We know there are many more people we can help. It isn’t about willpower; it’s about brain power – changing the way the brain functions.” The NIDA estimates that 23 million Americans need treatment for substance abuse, but only about 2 million get that help.

By optimizing our brain, we optimize our entire life. We owe it to ourselves to be the limitless individuals we were born to be.
Lee Gerdes